Google Analytics 4 (GA4) has Item List & Promotion reports. But – unlike GA3 Enhanced Ecommerce, no revenue or conversions are attributed back to Promotion or Item Lists (at the time of writing). As Simo Ahava wrote in…
If the Google Analytics payload size is larger than 8192 bytes, the hit will not be sent to Google Analytics. This usually occours with GA Enhanced Ecommerce Impressions, or GA4 Items sent with the view_item_list Event. This GTM Tag Template (Web) overcomes this…
For now, the Facebook Pixel GTM Template doesn’t support GA4 Ecommerce as input. In this blog post you find 2 scripts that makes it possible to use GA4 Ecommerce as input to the Facebook GTM…
This Variable for Google Tag Manager Server-side (SGTM) makes it possible to Block Duplicate Ecommerce Transactions from being sent to your analytics/marketing tools. How the Variable Works Incoming transaction_id will be checked against earlier transaction id’s from the user stored in a cookie….
GA4 Ecommerce Items to String or Sum Item Values is a Google Tag Manager Variable Template (Web). This Variable for Google Tag Manager (Web) turns Google Analytics 4 (GA4) Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}])…
Ecommerce Items to String or Sum Item Values is a Google Tag Manager Server-Side Variable Template (SGTM). This Variable turns the Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}]) into a string (e.g. ’12|34′), or sums Item…
GA4 Ecommerce Items Data Layer Version 1 Variable (or GA4 Ecom Items – DLV Version 1 as the Template is called in the GTM Template Gallery) is a Google Tag Manager Variable Template for Web. This Variable…
Since Google Analytics GA4 Ecommerce data finally are available in BigQuery, I hereby share my Google Tag Manager concept for using Google Analytics Enhanced Ecommerce implementation to track GA4 Ecommerce. This means that if you…
The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…
A while ago an eCommerce store told me that their goal was to increase sales to Z. To translate that goal into a day to day KPI, the easiest explanation was this: Today your Average Order Value…