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Google Analytics App+Web Ecommerce Purchase Tag

Analytics, E-commerce, Google Analytics, Google Tag Manager May 7, 2020

Enhanced Ecommerce to GA4 Ecommerce GTM Setup

Since Google Analytics GA4 Ecommerce data finally are available in BigQuery, I hereby share my Google Tag Manager concept for using Google Analytics Enhanced Ecommerce implementation to track GA4 Ecommerce. This means that if you…

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Google Tag Manager Monitoring - BigQuery Featured Image

Google Cloud, Google Tag Manager August 20, 2019

GTM Monitoring using Google Cloud Pixel Tracking


Google Sheets: Jaguar InControl Trip Data Cover Image

Google Apps Script February 9, 2019

How to Download your Jaguar InControl Trips to Google Sheets

When I learned that someone had Reversed Engineered the Jaguar InControl API, I thought it would be fun to see if I could connect Google Sheets to the API, and download the trips from my Jaguar I-Pace for…


Jaguar InControl API for Google Sheets using Google Apps Script cover image

Google Apps Script February 9, 2019

Jaguar InControl API for Google Sheets – Part 2

This is a follow up to the blog post  How to Download your Jaguar InControl Trips to Google Sheets.  In this blog post I explain what information you get about your trips, which part of the…


Google Data Studio :Jaguar I-Pace Dashboard

Google Apps Script, Google Data Studio February 9, 2019

Analyze your Jaguar I-Pace Trips in Google Data Studio

In this blog post I share how you can create a Google Data Studio Dashboard for your Jaguar I-Pace Trips. If you own a Jaguar fossil car, you will have to do some changes to…


Link Click Illustration Image

Analytics, Google Analytics, Google Tag Manager October 3, 2018

Track Internal Link Clicks as GA Events with GTM

Tracking Internal Link Clicks as Google Analytics Events isn’t something new, and there are many reasons for doing so: Prioritizing of content blocks on front page Ordering of Menu Links based on popularity or sales…


Analytics, Google Analytics, Google Data Studio August 8, 2018

Blend MailChimp & Google Analytics in Google Data Studio

A while ago Data Blending became available in Google Data Studio. In this blog post I share how you can blend data from MailChimp and Google Analytics. This is a 4 step process: MailChimp Campaign setup…


GTM Variable - LookupTable enhancedEcomAction

Analytics, E-commerce, Facebook, Google Analytics, Google Tag Manager November 20, 2017

Create Generic Strings of Enhanced Ecommerce Product Values in GTM

The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…


Hotjar Heatmap

Analytics, Google Analytics May 13, 2017

Google Optimize A/B testing + Hotjar Heatmap = True

Google Optimize is my favourite tool for A/B testing. One reason is the integration with Google Analytics. Another reason is that a good Google Tag Manager implementation gives you a really flexible toolset for Google Optimize targeting….


MailChimp Subscribers Google Data Studio

Analytics, Google Apps Script, Google Data Studio April 18, 2017

Get MailChimp Subscribers (Member Count) in Google Sheets

One MailChimp number you really want to have in a dashboard, are the number of MailChimp Subscribers (or Member Count as it’s called in the MailChimp API 3.0 documentation). So here is a quick blog post about how…


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Recent Posts

  • Enhanced Ecommerce to GA4 Ecommerce GTM Setup
  • GTM Monitoring using Google Cloud Pixel Tracking
  • How to Download your Jaguar InControl Trips to Google Sheets
  • Jaguar InControl API for Google Sheets – Part 2
  • Analyze your Jaguar I-Pace Trips in Google Data Studio

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