The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…
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Google Optimize is my favourite tool for A/B testing. One reason is the integration with Google Analytics. Another reason is that a good Google Tag Manager implementation gives you a really flexible toolset for Google Optimize targeting….
One MailChimp number you really want to have in a dashboard, are the number of MailChimp Subscribers (or Member Count as it’s called in the MailChimp API 3.0 documentation). So here is a quick blog post about how…
Since Google Data Studio doesn’t have a connector to the MailChimp API, you first have to get the data into Google Sheets, and then you have to connect Google Data Studio to that sheet. Since…
A while ago an eCommerce store told me that their goal was to increase sales to Z. To translate that goal into a day to day KPI, the easiest explanation was this: Today your Average Order Value…
In this blog post I demonstrates how you can split an Google Analytics Enhanced Ecommerce Transaction on a product level (scope) using Google Tag Manager, create new and modified transactions based on the original transaction,…
Klarna Checkout is a payment solution from Sweden, that is getting traction in more and more countries. If you aren’t familiar with this payment solution, take a look at the Klarna Checkout Demo Store. In this blog…
I have written about tracking Hotjar User ID in Google Analytics before, but I found that this solution wasn’t accurate enough for my needs, so I came up with the approach described in this blog…
If you are working with digital optimization, you have probably already heard about Hotjar, an “All-in-one Analytics and Feedback solution“. Hotjar works well on it’s own, but the value of the tool increases if you integrate it with Google Analytics….
Implementing Google Analytics Enhanced Ecommerce can be complicated, and especially product and promo (internal banner) tracking can be tricky. The “concept” in this blog post addresses a solution to some common implementation and tracking problems: Consistent naming and…