Google Analytics 4 (GA4) is a Event based tool, and with Event based analytics tools, a measurement plan/documentation is important. This because you need to document which Events & Parameters are used, and what they…
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Variable for Google Tag Manager Server-side (SGTM) for splitting a string. You can split by first, last or Nth occurrence. Result can be the split result itself, complete string or limited string returned. This Template is available…
Hotjar Event is a Tag Template for Google Tag Manager (Web). This Template makes it’s possible to analyze Hotjar Events in Hotjar. This Template is available in the Google Tag Manager Template Gallery. Full documentation of the Template can…
If the Google Analytics payload size is larger than 8192 bytes, the hit will not be sent to Google Analytics. This usually occours with GA Enhanced Ecommerce Impressions, or GA4 Items sent with the view_item_list Event. This GTM Tag Template (Web) overcomes this…
Hotjar User Attributes is a Tag Template for Google Tag Manager (Web). This Template makes it’s possible to analyse User Attributes and User ID in Hotjar. This Template is available in the Google Tag Manager Template Gallery. Full…
For now, the Facebook Pixel GTM Template doesn’t support GA4 Ecommerce as input. In this blog post you find 2 scripts that makes it possible to use GA4 Ecommerce as input to the Facebook GTM…
Integrating a Consent Solution with Google Tag Manager has always been a pain, and especially those from Consent Providers. In the end of May this year Google Tag Manager launched Consent Settings to make it…
This Variable for Google Tag Manager Server-side (SGTM) makes it possible to Block Duplicate Ecommerce Transactions from being sent to your analytics/marketing tools. How the Variable Works Incoming transaction_id will be checked against earlier transaction id’s from the user stored in a cookie….
GA4 Ecommerce Items to String or Sum Item Values is a Google Tag Manager Variable Template (Web). This Variable for Google Tag Manager (Web) turns Google Analytics 4 (GA4) Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}])…
The most common cause for Personally Identifiable Information (PII) leaking into analytics tools is through the URL of the website. This Variable Template for Google Server-Side Tag Manager (SGTM) fixes this problem by making it possible to Exclude or Whitelist Query String Parameters…