I have written about tracking Hotjar User ID in Google Analytics before, but I found that this solution wasn’t accurate enough for my needs, so I came up with the approach described in this blog…Read More
Google Tag Manager
If you are working with digital optimization, you have probably already heard about Hotjar, an “All-in-one Analytics and Feedback solution“. Hotjar works well on it’s own, but the value of the tool increases if you integrate it with Google Analytics….
Implementing Google Analytics Enhanced Ecommerce can be complicated, and especially product and promo (internal banner) tracking can be tricky. The “concept” in this blog post addresses a solution to some common implementation and tracking problems: Consistent naming and…