GA4 Ecommerce to Enhanced Ecommerce Converter – GTM Template

GA4 Ecommerce to Enhanced Ecommerce Converter

GA4 Ecommerce to Enhanced Ecommerce Converter is a Google Tag Manager Variable Template for Web.

This Template is available in the Google Tag Manager Template Gallery.

This Google Tag Manager Variable (Web) makes it possible to convert GA4 Ecommerce to Enhanced Ecommerce. This is useful if you want to implement GA4 Ecommerce, but at the same time needs to run Universal Analytics Enhanced Ecommerce in parallel.

This GTM Variable can also map Item Parameters to Product Scoped Dimensions & Metrics, and configure a Enhanced Ecommerce Checkout based on your GA4 Ecommerce implementation.

The following settings are available in this Variable:

  • GA4 Ecommerce Object selection
  • Map GA4 Ecommerce to Enhanced Ecommerce Actions
  • EEC Checkout
  • Map Item Paramenters to Product Scoped Custom Dimensions or Metrics

Full documentation of the Template can be found on Github.

GA4 Ecommerce to Enhanced Ecommerce Converter