Google Optimize is my favourite tool for A/B testing. One reason is the integration with Google Analytics. Another reason is that a good Google Tag Manager implementation gives you a really flexible toolset for Google Optimize targeting….
I have written about tracking Hotjar User ID in Google Analytics before, but I found that this solution wasn’t accurate enough for my needs, so I came up with the approach described in this blog…
If you are working with digital optimization, you have probably already heard about Hotjar, an “All-in-one Analytics and Feedback solution“. Hotjar works well on it’s own, but the value of the tool increases if you integrate it with Google Analytics….