Web Analytics
Here you find 20 blog posts about Web Analytics.
Excel Feedback Form Reporting using Google Analytics API
- 27.09.2010
Recently I released my Free Feedback Form for Google Analytics. Although it is pretty easy to drill down into the Feedback Form data, exporting the data and putting together a useful report can take some time.
Because of this I have made an Excel sheet using the Google Analytics API which means that you can log into Google Analytics inside Excel, and your Feedback Form Report will be automatically generated.
How to use BTBuckets to Administrate the Google Analytics Feedback Form
- 12.09.2010
I have just released my Free Feedback Form for Google Analytics. Although I have built in lot of flexibility in the Feedback Form, it can be a little bit hassle to change settings or questions, and you can't ask different questions to different audiences if you want that.
In this blog post I'll explain you how you can use BTBuckets as an Administration tool for the Feedback Form, which will give you much more flexibility and make it easier to change settings.
Free Feedback Form for Google Analytics
- 12.09.2010
Feedback Forms on web sites are getting more and more popular - and for one good reason. Web Analytics including Voice of the Customer, or Why as Avinash Kaushik calls it, can be some of the most valuable data collection and analysis you can do.
But, combining What data with Why data is even better.
Because Why + What can give so much more insight, I have made a Non-intrusive Feedback Form that can be easy customized, and sends data directly into Google Analytics using Event Tracking. And since the measure community gives so much to me, I'm paying back by releasing my Feedback Form for free.
How to Measure True Time with Google Analytics
- 30.08.2010
If you are familiar with how web analytics tools measure time spent on page or site, you know that time spent on the last page is (usually) counted as 0 seconds. With other words, time on last page is not measured.
The reason this isn't measured is simply that the web analytics tool need to have a start point and a end point. On the last page of the visitors visit, there isn't a end point normally to calculate time against.
To be able to get time spent on last page you have to be able measure 2 things:
- Clicks on Back Button
- Visitors leaving by Closing their Browser or Browser Tab
In this article I show you how you can measure "True" Time spent on your website with Google Analytics by measuring Back Button and Visitors who leave by Closing their Browser.
How to Identify if Visitors are Reading Your Articles with Google Analytics
- 09.08.2010
One question I often get from webmasters running content websites is:
Do people read my articles, and is it possible to identify this with Google Analytics?
Their bounce rate is perhaps high, and therefor also time spent on site is reported as low. Is it really so that all these visitors came, saw, puked and left, or did the visitor read the article and found value in the content?
In this article I will try and answer how you can use Google Analytics to measure if people are reading your articles.
YouTube Chromeless Player with Google Analytics Event Tracking upgrade
- 14.03.2010
This is just a short notice of an upgrade of my YouTube Chromeless Player with Google Analytics Event Tracking.
The player has been updated with a bug fix and a improvement to the Google Analytics Event Tracking.
Google Analytics Campaign URL builder with Short URL and Twitter posting
- 13.05.2009
One of the biggest problems with online marketing campaigns are that the campaigns are not tracked as campaigns. If you do not track your campaigns, you will not know how efficient your campaign is.
Another reason for lousy campaign data, are that the marketers are creating infunctional campaign URLs because they don't know much about URLs.
And to be honest, the Google Analytics tool builder isn't the best tool in the world for creating campaign URLs.
Because of this I have created what I humbly believe can be an easier and more time saving solution to create Google Analytics Campaign URLs.Google Analytics: How to track Google Keyword Ranking from your Visitors
- 16.04.2009
In a blog post from the Google Analytics team a couple of days ago, Google announced some changes to their URLs. Blogstorm did investigate these new URLs further, and asked the question: Google Adds Ranking Data to Referrer String? They were correct about their assumptions.
So - here is how you can track keyword and keyword rankings with Google Analytics, and what I think you should be aware of.
How to track Google SearchWiki with Google Analytics
- 04.12.2008
First, the title on this blog post could also been How to track Full Referral Path with Google Analytics, because this Google Analytics filter will also do that. The reason for the SearchWiki approach, is simply that I saw Danny Sullivan and somebody else asking this question on Twitter.
First, just to avoid any confusion. Below is a SearchWiki result, and visitors from All SearchWiki notes will send a referring URL containing the parameter swm=2, or if they comes from their own SearchWiki notes the referring URL will contain reviews/w?c.
Since the solution to track SearchWiki is to do some advanced filtering, it will only show full referral path for your future visitors.
YouTube Chromeless Player with Google Analytics Event Tracking
- 09.09.2008
You probably know that you can implement YouTube videos on your own web site, but do you know that you can make your own YouTube player?
Why on earth should I make my own YouTube video player, perhaps you think. It's mainly three reasons for that:
- You can decide the look and functionality of the video player.
- You can track how your visitors interact with your videos through your web analytics.
- It's easy to play embedded YouTube Videos in high quality.
Why did I make this player?
Not long ago Justin Cutroni wrote an article called Tracking YouTube Videos with Google Analytics. To be able to track your visitor's interaction with your YouTube videos with web analytics, you have to use the YouTube Chromeless Player. Since web analytics, and Google Analytics in particular, is one of my interests, I started to look for YouTube Chromeless Players that were easy to style and implement. I didn't find any, so I made my own player, and added Google Analytics Event Tracking based on Justin's work. Later I added the possibility to play videos in high quality.
In this blog post I explain how my player is made, and you can also download the player.