Web Analytics
Her finner du 6 bloggartikler under emnet Web Analytics.
How to activate 4Q Survey with a link integrated with Google Analytics Asynchronous tracking
- 30.06.2010
4Q Survey is a free survey tool for collection feedback from the visitor which may help you to understand why the visitor is at your website, and if they were able to complete their task.
Recently 4Q Survey added integration with Google Analytics, which makes you capable of collecting the 4Q Survey data into Google Analytics using Custom Variables. This is great since you now can connect visitor behaviour (click data) with visitor purpose.
There are however 2 improvements I would like:
- The Google Analytics integration is using the old Google Analytics code, and not the new Google Analytics asynchronous code.
- Visitors can't activate the survey by clicking a link. Instead X percent of the visitors will be asked if they are willing to answer the survey.
Instead of just waiting for the 4Q Survey team to perhaps make these improvements some time in the future, I studied how thing works and came up with a solution for activating the 4Q Survey with a link and track it using Google Analytics asynchronous code.
YouTube Chromeless Player with Google Analytics Event Tracking upgrade
- 14.03.2010
This is just a short notice of an upgrade of my YouTube Chromeless Player with Google Analytics Event Tracking.
The player has been updated with a bug fix and a improvement to the Google Analytics Event Tracking.
Google Analytics Campaign URL builder with Short URL and Twitter posting
- 13.05.2009
Another reason for lousy campaign data, are that the marketers are creating infunctional campaign URLs because they don't know much about URLs.
And to be honest, the Google Analytics tool builder isn't the best tool in the world for creating campaign URLs.
Because of this I have created what I humbly believe can be an easier and more time saving solution to create Google Analytics Campaign URLs.Google Analytics: How to track Google Keyword Ranking from your Visitors
- 16.04.2009
In a blog post from the Google Analytics team a couple of days ago, Google announced some changes to their URLs. Blogstorm did investigate these new URLs further, and asked the question: Google Adds Ranking Data to Referrer String? They were correct about their assumptions.
So - here is how you can track keyword and keyword rankings with Google Analytics, and what I think you should be aware of.
How to track Google SearchWiki with Google Analytics
- 04.12.2008
First, the title on this blog post could also been How to track Full Referral Path with Google Analytics, because this Google Analytics filter will also do that. The reason for the SearchWiki approach, is simply that I saw Danny Sullivan and somebody else asking this question on Twitter.
First, just to avoid any confusion. Below is a SearchWiki result, and visitors from All SearchWiki notes will send a referring URL containing the parameter swm=2, or if they comes from their own SearchWiki notes the referring URL will contain reviews/w?c.
Since the solution to track SearchWiki is to do some advanced filtering, it will only show full referral path for your future visitors.
YouTube Chromeless Player with Google Analytics Event Tracking
- 09.09.2008
You probably know that you can implement YouTube videos on your own web site, but do you know that you can make your own YouTube player?
Why on earth should I make my own YouTube video player, perhaps you think. It's mainly three reasons for that:
- You can decide the look and functionality of the video player.
- You can track how your visitors interact with your videos through your web analytics.
- It's easy to play embedded YouTube Videos in high quality.
Why did I make this player?
Not long ago Justin Cutroni wrote an article called Tracking YouTube Videos with Google Analytics. To be able to track your visitor's interaction with your YouTube videos with web analytics, you have to use the YouTube Chromeless Player. Since web analytics, and Google Analytics in particular, is one of my interests, I started to look for YouTube Chromeless Players that were easy to style and implement. I didn't find any, so I made my own player, and added Google Analytics Event Tracking based on Justin's work. Later I added the possibility to play videos in high quality.
In this blog post I explain how my player is made, and you can also download the player.
