Here you find 4 blog posts about Facebook.
Behavioral Targeting using Facebook Connect & Google Analytics Custom Variables
- 31.01.2012
In this blog post I explain and demonstrates how to use Facebook Connect as a Social Login function, how to track Facebook demographic data like Gender and Age Group, and how to do Behavioral Targeting based on this data.
I will not explain all my code in this blog post, it's simply just too much going on. However, you can download all necessary code at the bottom of this blog post.
Tracking Facebook Likes, Share, Send & Comments as Social Engagement in Google Analytics
- 07.08.2011
There are already posted "tons of articles out there" about how to track Facebook Likes, Send & Comments as Social Engagement in Google Analytics, but since I also uses my own blog as a reminder of how to do things and a "script bank", I decided to write this blog post nevertheless.
How to Track Traffic from Facebook Likes, Send or Comments in Google Analytics
- 12.07.2011
OK, so you have implemented Facebook Like, Send or Comments on your website, and you see from your referral data in Google Analytics that you are getting traffic from Facebook. But are that traffic caused by Like Buttons or Comments? Referral data will not show you this.
In this blog post I explain how you can get better insight into your Facebook traffic by tracking traffic from Facebook Likes, Send or Comments as campaign traffic - and of course, how to do it.
How to Track Facebook iFrames with Google Analytics
- 16.05.2011
When Facebook launched Facebook iFrame Tabs for Pages, tracking visitor interactions, goals or whatever inside the iFrame in for example Google Analytics suddenly seemed very easy. A common answer in forums when people asked about this was "just add your regular Google Analytics code to your iFrame page".
Unfortunately things aren't that easy. If you just add your regular Google Analytics script to your iFrame page, you are missing 2 important things:
- Tracking traffic sources to your Facebook iFrame Tab is not possible
- Facebook will be the referral for all the traffic to your Facebook iFrame Tab
- Visitors using Internet Explorer will not be tracked
In this blog post I show you how these problems can be overcomed.